Who we are, and what we do...

Company Overview

Founded in February 2025, AfriFin Trading Oy is more than a wholesale merchant; we're the vibrant bridge linking the European Union with the Southern African Development Community (SADC). Our passion is economic stimulation through bilateral trade, connecting relatively unconnected markets, and satisfying a global appetite for unique and in-demand goods. 

Mission Statement

Our mission is to empower growth by consistently facilitating international trade of exceptional wholesale goods. We aim to fuel burgeoning businesses and bring the world's most intriguing products to new horizons, enriching markets and cultures alike.

Vision Statement

 We envision becoming the premier gateway for exceptional products between SADC nations and EU Member States, revolutionising trade through innovation, integrity, and unparalleled service. 

 Value Proposition

At AfriFin Trading Oy, we offer professional trading partnerships built on unwavering reliability, steadfast ethics, and a deep-seated sense of responsibility — ensuring success and trust in every transaction.

Services

Our services span a diverse spectrum of wholesale goods, specialising in the import and export of premium products ready for retail. From exquisite leather footwear and interesting fashion to rugged hunting gear and outdoor accessories, we bring the world's finest directly to your doorstep—and there's so much more on the horizon.

Corporate responsibility

At AfriFin Trading Oy, we are committed to ethical sourcing and environmental sustainability. We partner exclusively with companies that uphold solid ethical practices and have proven sustainable models in place.

Competitive Edge

Our competitive edge lies in our deep-rooted expertise and firsthand experience within both South African and Finnish consumer markets. This unique dual-market insight allows us to anticipate trends, navigate cultural nuances, and deliver tailored solutions that others simply can't match.

Management Team

Led by the founder and Managing Director—a South African, making waves from Tampere, Finland — AfriFin Trading Oy is an owner-operated enterprise that thrives on personal connections and agile decision-making. This multicultural synergy fuels our passion and drives our commitment to excellence and novelty.